Who We Are

Consulting services based in Singapore

Randall Y.C. Sie

The Netherlands/Singapore PR

Randall Sie

Professional Career:
Randall’s career spans multiple industries and roles – initially a Strategy and Management Consultant specialized in business case development (the Netherlands), then a University Lecturer focused on engineering leadership development and technology commercialization, and most recently an Innovator driving a culture of innovation and customer-centricity to uncover new businesses and reshape how the insurance industry engages with its customers (Singapore).

A customer-focus mindset has always been Randall’s strength irrespective of the title or industry. Whether it is B2B, B2C or Randall-2-Student, the focus is always on identifying the unique needs and enabling growth with a customized and personal touch.

Professional Singapore Certified Management Consultant (SCMC-2009-P0330 TUV SUD)

Adjunct Lecturer

Institute for Engineering Leadership,
Faculty of Engineering,
National University of Singapore

Professional Certifications

Professional Singapore Certified Management Consultant (TUV SUD SCMC-2009-P0330, 2020)

Accredited Mediator – Singapore Mediation Centre (September 2020)

Panel Evaluator

– Monetary Association Singapore – Financial Sector FSTI – POC

Co-founder & Advisor

Structo3D – 3D printing company
Toothy Perfection – Webshop for dental products
Shala.land – Online Yoga Platform


– To early stage startups and growth startups
– Singapore Fintech Festival – Pays it Forward (2020)
– Institute for Engineers Singapore (IES-INCA)
– Coach young talent via advisory.sg
– IdeasInc NTU (2020)


– LeanLaunchPad NTU (July 2020)

Notable Experiences

Led a 4-month Regional EMEA, 6 country ideation programme for US company to identify new routes to market and select projects to experiment with customers. Coordinated with regional innovation champions and facilitated online ideation sessions and coaching sessions with 45 teams, generating 173 ideas. Narrowed the selection to 2-3 experiments per country.

IT vendor selection for CRM system in China – contacting vendors, scheduling vendor demos and selection of vendors for POC.

Designed and taught innovation programs for ~6 years at the National University of Singapore, Faculty of Engineering, on Technology Commercialization or Market Innovation. Worked with technologies across all Engineering and Science disciplines. Mentored 65+ teams in 13-week acceleration programs. Supported teams in winning government grants or raising funds from investors.

Advisor for business model, growth strategy and fundraising support for Shala.land – World’s first online yoga platform for students AND teachers.

Customer story gathering and documenting in cartoon form for easy communication and sharing within the organization. First-person interviews help organizations better understand their consumers’ lives.